Since I've vowed to be honest in this blog, I'm gonna jump right in: There are two primary reasons people hire a consultant. (Or a personal trainer, or a financial advisor, or a nutritionist, or an executive coach, etc)
One, they recognize that an outside perspective is likely required, in order to truly do EVERYTHING possible to produce the highest level result - and they desire THE HIGHEST LEVEL RESULT. Two, they seek validation that they have already done (or are doing) EVERYTHING humanly possible to produce the highest level result.
Now, to me, only the former of these makes sense. However, every year, small business owners spend millions of dollars paying consultants to do the latter. Even as a firm which stands to benefit from this behavior, this is disappointing.
Understanding that most business owners and execs don't have a lot of "free time", typically they favor direct, honesty in the form of practical business principles, delivered quickly and cleanly.
Well...here's today's practical, quick, clean truth: Whether you aim to develop yourself as a leader through books, classes, or the advice of a consultant, YOU have to DO THE STUFF. It's like when you hire a personal trainer to transform your body from a Homer Simpson physique, to a Mark Wahlberg physique. You gotta DO THE STUFF. If you don't, you will remain the likeness of Homer.
So bottom line: All of the BEST business theory in the world cannot help you if you are unwilling to implement the principles laid forth, and experiment with how they impact your organization. This is why if you're "not gonna do the stuff" you should never hire a consultant (like me). If you're only interested in validating your current actions, save the money and use it elsewhere in your business or life. Because, let's be realistic; if I do my job well, I'm not going to pat you on the back and say "Keep up the great work!". I'm going to challenge you to see more, be more, and do more!