AN OPEN LETTER TO BUSINESS OWNERS EVERYWHERE.

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Some thoughts on good form from one business owner to another.

Dear Business Owner,

Let’s begin by being totally frank about one thing: Business owners are independent people. If we weren’t independent, we would be working for someone else, building their dreams instead of grinding out our own, day in and day out.

Since we’re independent, here’s where it gets a little challenging for us: We need to be able to be honest with ourselves, and admit that even though we know a LOT, and we are independent and strong, we don’t know everything. If we can admit that one thing, we can keep ourselves open to learning, improving, and developing. The output of which is a better version of ourselves and a better running, more profitable business!

So, how about it? Are you ready to jump in and see how your business stacks up? Do a basic good old SWOT analysis:

Answer these 4 questions, What are my...

- Strengths

- Weaknesses

- Opportunities

- Threats

Technically, there are no wrong answers, but fudging doesn’t help anyone. If you see a weak spot, dig in and go to work on it. Of course we’re here for you should you need us along the way. Finally, remember this: You are among the very few business owners who are willing to continue to learn and improve, even after 10, 20, 30, or more years of business success.

To your success,

-David

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